The National Association for the Advancement of Colored People (NAACP) held their 97th Annual Meeting which also shares a report card of businesses and their efforts to employ, invest and charitable giving in the black community. This year the most disturbing surprise comes from retail giant Target. Target neglected to submit a survey furnished by the NAACP and has not answered calls from the group. Now, the NAACP has asked that blacks not give the retailer any of their business until they respond to questions regarding their minority efforts. Forty percent of Target employees are minorities, 23% of whom are part of their management staff. Target responded by saying that their diversity efforts are inclusive of all races and cultures and they would not respond to a survey that only focused on blacks.
Rock the Boat…Don’t Tip the Boat Over
Carnival Cruise Lines, Crown Princess, was leaving its port in Florida heading home to its port in Brooklyn, New York, when it nearly tipped over on its side. Approximately 84 passengers were injured – two critically. This was the fourth voyage the Princess had taken since it first set sail over one month ago. Ironically, the 113,000-ton ship was christened by Martha Stewart.
You’ve Got Mail – Lots of It
Young folks are leading the trend to come away from e-mail and focus more on the immediate gratification that comes from IM and Text messaging. Reports are finding that e-mail is fast becoming the new snail-mail. Outside of the work or school environment, folks are quickly finding that Text messaging and IM provides efficient, instant communication without the need for formality. At the risk of endorsing the movement, I’ve quickly become a Text Messaging addict and have replaced telephone and e-mail communication with Text Messaging with even my closest friends. It’s fast, efficient, concise and inconspicuous; allowing you to talk to friends and family even while sitting in an important meeting.
With African Americans spending over $723 billion dollars per year and Hispanic Americans spending over $686 billion dollars per year, it stands to reason that retailers need to take investing in minority communities seriously. Should minorities heed the NAACP call to veer away from retailers – such as Target – who refuse to address our communities and our concerns? In today’s easy-access mindset, do minorities have the unifying-message-sending power to boycott organizations by withholding their retail dollars? Do young minorities understand the power of their dollars?
Keep passin’ the open windows…